Solve customer acquisition problems at scale by modeling and maximizing success events
Request a demo »Mobile traffic is cheaper than desktop traffic. Today its common to see 70% of visitors using mobile devices to access content. But do your mobile visitors convert just as well as the desktop visitors? Sadly, in most campaigns, mobile visits result in just about 5% revenues. Thankfully, only part of this problem is behavioral; the other part can easily be remedied by contemporary technologies. Learn more »
1 objectiveFunction() 2 3 { 4 "Daily revenues": { 5 "weightage": 80%, 6 "minimum": $35000, 7 } 8 "Repeat usage": { 9 "weightage": 15%, 10 "minimum": 1.2, 11 } 12 "Social mentions": { 13 "weightage": 5%, 14 "minimum": 0.03%, 15 } 16 }
When spend allocation decisions follow from the discovery of a maxima for a given objective function rather than being set as artificial constraints upfront, superior results follow
Learn more »unFriction models various success events - ranging from same session revenues, repeat usage, social mentions, engagement to simply ad viewability so that you can answer the toughest questions about retention, growth, and engagement. Learn more »